Non-Fat's not so Phat...?

Is non-fat really what people want?

Many competitor products in ice cream or frozen yogurts are marketed as “non-fat” or light, which does seem to be a great proposition on first reading. We all want a great, healthy body or lifestyle and sometimes that commando situps routine doesn’t always seem to be the most appetising route.

Fat is often seen as the villain that turns those biceps into bingo wings, with non-fat being the ultimate achievement in food. However, as with all things in life there are consequences of this, particularly in a frozen product where the fat is crucial to keeping it soft and therefore needs to be otherwise replaced.

The problem being that (firstly and most importantly) replacements don’t taste as great as the real thing and you lose the provenance, purity and spirit of the product. Changing fantastic ingredients may help to reduce costs and the fat percentage, however, it starts to mean that the customer is paying for powders, rather than fresh products that nature has made taste best. Is tis what the customer really wants?

We did realise that nature isn’t always the kindest on the body however… a mix of sugar, cream and eggs on a regular basis, won’t keep the doctor away (or make you feel great) and it’s important to keep in shape.

That’s why yogurt seemed to be an ideal starting point. Yogurt has creaminess, which is initiated by healthy live cultures, whilst being naturally low in fat compared to cream or ice cream. Actual fruit, and lots of it, seemed to be the next logical step. And to sweeten the deal, we heard about a fantastic product called Agave that has been used for hundreds of years in Mexico. It’s that sort of heritage we couldn’t ignore and that would provide us with sweetness from a low GI source. This means that it releases energy gradually rather than through one over-active burst.

We realise that having a balance is best, which is why we’re not non-fat. Fat is an important part of our diet, but we’ve not gone overboard (theres around 130 calories per pot), so there’s not guilt – infact the perfect opportunity to forget about the calories and concentrate on enjoyment!

So if this sounds good to you, join us with an Arctic Farm that is fun to eat and share, is simply created with passion and is easy on the tummy, and the earth.