Next month, we’ve got our launch in Sainsbury’s coming up and that’s been something we dreamed of from the very start (and probably before!). At the moment, I’m really anxious to make sure it all works out and does well. I’m not so worried about people making repeat purchases because I know that our products taste fantastic and that people love them. I’m also really proud of our packaging and brand communications, our designers Bryt did such a good job on it, so thats not really on my mind either.

I suppose that convincing the UK people is possibly the biggest challenge. Frozen yogurt isn’t a product that a lot of people have had before or know a lot about. Changing habits is an uphill task and trying to get people to go for an untried brand, company and product category is definitely going to be pretty difficult. I’m really hopeful that I’ll be able to get out to lots of stores and do some tastings, to give people a feel for the product. Having done a few of these before, I know that they’re by far the best way to convince people that the product is for them. So often, the public do know what they want and it’s something that we’re so keen to learn from!

Anxious times ahead, but also hopefully successful ones too. Don’t forget to buy Arctic Farm when it comes to a Sainsbury near you on March 15^th!

Chris Hannaway

Founder of Arctic Farm,

www.arcticfarm.co.uk

www.twitter.com/arcticfarm